LAY'S MESSI CRISPY TACO

The campaign objective was to create excitement and engagement around a new, exclusive flavor at Kroger. By aligning with soccer culture through a special collaboration, the goal is to enhance the brand's connection with fans and expand the product's appeal beyond its usual context. The campaign aims to inspire customers to experience the new flavor and share their enthusiasm, making the product a must-have, collectible item. For the Lay’s Messi Crispy Taco animation, the goal was to channel the energy of street culture and Latin rhythm into a bold, flavorful visual experience. By integrating street-inspired graphics and kinetic typography with the pulsing beat of Latin music, I brought a vibrant soccer-street vibe to life. Classic Lay’s rings were reimagined as visual accents, moving in sync with the sound design to enhance the flavor story. The animation aimed to amplify taste appeal while honoring the cultural roots of the product in a fresh, respectful, and dynamic way.