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DORITOS X ST.JUDE
FROM CRAVE
TO CAPSULE
The goal of the Doritos® x St. Jude x Polaris Dawn project was to take the thoughtfully crafted limited-edition packaging and highlight its key components—functional design, innovation, and meaningful partnership—through impactful social content. The work aimed to elevate the visual identity of the Zero Gravity Doritos® minis while reinforcing the mission behind the collaboration: supporting life-saving work at St. Jude Children’s Research Hospital®. By translating the design into a compelling digital narrative, the content celebrated bold creativity, purpose-driven storytelling, and the power of design to connect audiences to a greater cause.
Doritos® and St. Jude Children's Research Hospital® have teamed up with Polaris Dawn for an out-of-this-world mission. Join us by donating today!
Collaboration was essential in bringing the Doritos® x St. Jude x Polaris Dawn project to life on social. Working closely with the packaging design team, the goal was to highlight the boldness of the limited-edition Zero Gravity chips while honoring the deeper purpose behind the partnership.
The approach focused on showcasing the packaging’s thoughtful design details—merging functionality with storytelling to reflect both the innovation of space travel and the impact of supporting St. Jude. A storyboard was developed to translate the packaging into a digital narrative, crafted specifically for social platforms. The result was a visually compelling and mission-driven piece of content that celebrated design, purpose, and partnership in orbit and on Earth.
TRANSLATING PACKAGING INTO SOCIAL CONTENT
FROM PACK
TO POST
Shared with 60.8K followers, this high-performing post transformed packaging into culturally-driven, scroll-stopping content. Its strong carousel engagement elevated PepsiCo’s Design presence—boosting reach, showcasing creative innovation, and positioning the in-house team as a leading force in brand storytelling and social media relevance.
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