Collaboration was everything. As the creative lead on social, I partnered closely with the packaging design team and brand marketing to uncover the deeper narrative behind each design. These weren’t just visual elements—they were intentional choices made to communicate flavor, personality, and brand voice.
My role was to carry that story forward—to translate the dieline into a storyboard that felt cohesive, expressive, and built specifically for social. I identified the most impactful elements, restructured them for motion, and crafted a visual language that remained true to the designer’s original intent while resonating in a fast-paced digital space.
The result was more than repurposed assets—it was a creative system that allowed our internal team to show the full breadth of its design capabilities, while delivering content that felt alive, intentional, and unmistakably on-brand.