ARIZONA SUNRISE

I teamed with an agency to help launch a new hard seltzer from AriZona Tea and Heineken. The campaign, For The Real, celebrated real people and real flavor—bringing authenticity and standout design to a saturated market. Through motion and digital storytelling, we introduced the brand with a fresh, culturally resonant perspective.
As the motion graphics lead, my goal was to capture the refreshing, laid-back essence of the Arizona Sunrise Hard Seltzer brand through fluid animation and subtle sound design. By reinterpreting key packaging elements into vibrant, platform-optimized visuals, the final content delivered a cohesive, modern feel—designed to stand out across social while staying true to the product’s relaxed and uplifting identity.