CHEETOS BAG OF BONES

The Cheetos Bag of Bones campaign was developed to reposition the product as more relevant to adult consumers during the Halloween season. The goals were to increase brand awareness, highlight moments of mischief, and shift the perception of the product from a family snack to a Halloween-focused offering.
The goal of the Cheetos Bag of Bones project was to transform bold, seasonal packaging into dynamic social content that captured the brand’s playful spirit. As the social lead on the PepsiCo Design team, I aimed to develop a scalable visual system that reimagined key design elements for digital storytelling. Through full 360° execution, each asset was crafted to be visually cohesive, on-brand, and engaging for both Cheetos fans and the broader design audience.