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CHEETOS SUPERBOWL LVIII
Feb 2024
The Super Bowl LVIII Compostable Bags campaign was developed to highlight PepsiCo's commitment to sustainability during one of the largest sporting events in the world. The goal was to create a memorable and impactful connection between sustainability and the Super Bowl by introducing compostable packaging that aligns with PepsiCo's environmental initiatives.
SERVICES
Creative Direction
Storyboard Graphic Design
CREDITS
Brandon Deloach
Pepsico Design
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