LAY'S GLOBAL FLAVOR

The Lay’s Global Flavors campaign invites consumers on a sensory journey around the world, celebrating the diverse and authentic tastes of different cultures. By introducing bold new flavors inspired by global cuisines, Lay’s transforms snacking into an exploration of taste, tradition, and storytelling.
As the lead of social on the PepsiCo Design team, my goal was to build a vibrant and scalable framework for translating static package designs into dynamic, platform-ready content. I focused on transforming key visual elements into engaging stories that resonated across digital touchpoints—highlighting the design team's creative capabilities in every asset. By overseeing the full 360° execution of social content, I ensured each piece maintained visual cohesion, brand integrity, and a clear point of view tailored for both snack lovers and the design community.