DORITOS BAJA MANGO

The campaign objective for Doritos Baja Blast is to electrify fans with a bold new flavor and a fresh illustrative style that embodies the thrill of the unexpected. Tapping into the cult-favorite Baja Blast, this campaign amplifies the energy of Doritos' crunch with MTN DEW’s iconic citrus kick for a snack that hits different. The goal of the Doritos® Baja Fiery Mango animation was to translate the vibrant, tropical heat of the flavor into a dynamic, social-first experience. Inspired by Mountain Dew’s hand-crafted visual style, the animation was designed to feel bold, playful, and immersive—bringing the packaging to life in a way that captured both energy and attitude. The sequence featured a tropical bird and fiery mango dropping into the mouth of a flaming shark, creating a splash that revealed the new bag. Through stylized motion and layered sound design, the goal was to excite digital audiences and introduce the product with visual impact.