DORITOS SPACE X

The goal of the Doritos® x St. Jude x Polaris Dawn project was to take the thoughtfully crafted limited-edition packaging and highlight its key components—functional design, innovation, and meaningful partnership—through impactful social content. The work aimed to elevate the visual identity of the Zero Gravity Doritos® minis while reinforcing the mission behind the collaboration: supporting life-saving work at St. Jude Children’s Research Hospital®. By translating the design into a compelling digital narrative, the content celebrated bold creativity, purpose-driven storytelling, and the power of design to connect audiences to a greater cause.