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SUPER BOWL LVIII
FROM SNACK
TO STRIP
As the lead of social on the PepsiCo Design team, my goal was to build a vibrant and scalable framework for translating static package designs into dynamic, platform-ready content. For the Super Bowl, I concepted an animation that merged the high-energy thrill of Las Vegas with the spectacle of game day. I blended bold visuals with layered sound design—fusing stadium energy and slot machine cues—to create an immersive POV experience. A soaring football guided the journey through a surreal world of house cards, capturing both excitement and brand creativity.
The Super Bowl LVIII Compostable Bags campaign was developed to highlight PepsiCo's commitment to sustainability during one of the largest sporting events in the world. The goal was to create a memorable and impactful connection between sustainability and the Super Bowl by introducing compostable packaging that aligns with PepsiCo's environmental initiatives.
Collaboration was essential in bringing the Super Bowl social content to life. Working closely with the packaging design team, the goal was to tap into the bold spirit of the game while staying rooted in the visual identity of the product. These weren't just decorative elements—they were crafted to convey energy, personality, and brand voice.
My role was to evolve that story—translating the dieline into a dynamic storyboard built specifically for social. I identified key elements, reimagined them for motion, and layered in sound to create a visual language that echoed the high-stakes, high-energy environment of the Super Bowl.
The result wasn’t just animated packaging—it was a cohesive creative system that spotlighted the team’s design expertise while delivering an experience that felt immersive, expressive, and ready for the biggest stage in sports.
TRANSLATING PACKAGING INTO SOCIAL CONTENT
FROM PACK
TO POST
Shared with 60.8K followers, this high-performing post transformed packaging into culturally-driven, scroll-stopping content. Through strong carousel engagement, it elevated PepsiCo’s Design presence—expanding reach, highlighting creative innovation, and reinforcing the in-house team’s role as a key contributor to brand storytelling, audience engagement, and social relevance across platforms.
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