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VERIZON WIRELESS HOLIDAY
FROM OUR SCREEN
TO YOURS
I transformed static assets created by the agencies in-house design team into polished motion graphics optimized for social media and retail platforms. This included animating key visual elements to maintain brand consistency while enhancing viewer engagement and adaptability across various digital and in-store environments.
This holiday campaign aimed to showcase the flexibility and vibrancy of the Verizon design system. A bold, graphic red ribbon was used to introduce a festive yet modern visual language. Its abstract curves and playful movement added warmth and joy, while maintaining Verizon’s signature clean aesthetic. The dynamic ribbon element interacted seamlessly with core brand assets, reinforcing brand consistency while celebrating the season in a fresh, engaging way.
To introduce the limited-edition Lay’s Crispy Taco flavor, I crafted an animation that fused the flavor’s bold essence with the electric energy of street football. Inspired by Latin music and street art, the goal was to create a rhythmic, culturally rooted visual that felt both elevated and authentic.
Classic Lay’s rings were transformed into motion elements—accenting beats, framing transitions, and amplifying flavor cues. Kinetic typography brought the messaging to life, syncing with the sound design to capture both the spice of the taco and the pulse of Messi’s legacy. Every detail was designed to celebrate flavor and culture with motion that’s vibrant, intentional, and full of personality.
FROM GRAPHICS
TO MOTION
FROM OUR SCREENS
TO IN-STORE
Seen by thousands of in-store shoppers and generating millions of impressions in 2019, this high-impact packaging activation for Verizon transformed everyday displays into attention-grabbing moments. The bold design boosted foot traffic, elevated Verizon’s in-store presence, and positioned the in-house team as leaders in innovative brand storytelling and point-of-purchase engagement.
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